![]() The colour palette of the style is subdued: shades of grey, brown, beige and, of course, black prevail. It’s generally quite conservative, although not evening fashion – it’s more of a retro smart casual. The main inspiration for the dark academia aesthetic is the academic elegance of more or less the 1930s, 1940s and 1950s. Source: Inspirations for dark academia outfits Dark academia, like many other aesthetics, seeks to express identity through fashion – hence the styles in the graphics have been put together with specific interests and even personality types according to the Myers-Briggs questionnaire. This is why dark academia has gained popularity – on Instagram, TikTok and Pinterest – primarily as a fashion trend. Even opting out of participating in such a form of self-expression – if only in the spirit of the once high-profile normcore – also sends a certain message. This is not surprising regardless of what we think about it, fashion is the most obvious way of expressing one’s status, lifestyle or beliefs. Perhaps nothing ensures micro-aesthetics so much popularity as the opportunity to apply them in the field of clothing. So let’s take a look at what it actually is and from what this phenomenon with rather blurred boundaries emerges. ![]() It’s no different with the dark academia aesthetic one can consider it an ephemeral term used primarily to capture traditionalist tendencies in contemporary fashion, or one can look at it more broadly – as a certain lifestyle or even a subculture. However, the above description does not clarify an important issue: how do we embody the aesthetics of dark academia? This is the problem with all micro-aesthetics – they can just as easily be treated solely as some internet phenomenon expressed in stylised photos on Instagram as a fully-fledged lifestyle idea. All this accompanied by the dusky halls of gothic edifices and the immaculate style of tweed jackets. The axis of this dream academic experience, then, is not laboratory classes with state-of-the-art equipment and setting up a start-up after classes but endless discussions with eccentric lecturers, solitary studies of poetry from long ago, gallons of coffee and chain smoking. What is the essence of this trend? Dark academia is the dream of studying at a prestigious Anglo-Saxon university – but not so much a contemporary one, but rather one from a few decades ago. The term ‘dark academia’, according to the entry on KnowYourMeme, was coined as early as 2017, but it wasn’t until the coronavirus pandemic – which, by the way, seemed to foster interest in many micro-aesthetics – that it really became popular. The aesthetic of dark academia represents a fantasy about the lives of humanists from a few decades ago, maybe a century ago – a bit pretentious but nevertheless appealing. And yet – the dark academia aesthetic, one of the most influential online visual trends of recent years, suggests that there is nothing more beautiful than time spent perusing dusty books from a university library. Can a night spent studying hard before an exam be a romantic experience? Perhaps those who feel relieved to have completed their formal education might find it difficult to believe such an idea.
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